It is not enough to just publish a book, the purpose is to have the world read it.
If you are considering to go for traditional methods like book launches and paid advertisements to promote your book, we have a bad news for you: it is no longer 1990. It is 2022 and we are living in the day and age of social technology, where each and every human being is connected with each other - and this can do wonders for you.
BookLeaf Publishing is proud to introduce LaunchPad, the world's first influencer marketing platform for books and authors.
Every business, big or small, has invaded the online world, creating an insurmountable amount of noise. As a result, consumers are extremely sceptical of brands that engage in self-promotion. As a result, the demand for new, innovative digital marketing strategies has increased.
The quest for an alternate marketing approach has coincided with the rise of social media and the content creators, who we also call influencers. Influencer marketing has become the most effective marketing strategy till date because it enables you to reach an unimaginable amount of people in a niche quickly, efficiently and in the most cost effective way. The influencers have thousands of people looking up to them, who trust them, and will purchase the product if the influencer recommends it, thus it doesn't matter if every brand is advertising online, the buyer will still come to you because they trust you.
Studies also suggest that most of the new age brands are now refraining from the old methods where you paid social media giants to show your ads, and instead those brands are preferring influencer marketing more than ever.
People will buy your book only if they trust you. And people will trust you when you are recommended by someone they already trust.
Stats below show what the average results were when brands used influencer marketing.
Source: Facebook (via Influencer Marketing Hub)
What does BookLeaf Publishing's LaunchPad bring to the table?
We at BookLeaf Publishing are famous for our popular #Readathon reading program in which more than 1,200 readers join us every month to read together for 21 days. Via this reading program, we have created a community of 12,000+ readers out of which many are influencers on bookstagram (Instagram's readers' community). They have a loyal fanbase and follower ship that looks up to them for book recommendations. Our #Readathon participants always keep tagging us on social media. You can check their stories in the "#Readathon" highlight on our Instagram page @bookleafpublishing
We have categorised all these bookstagram influencers in three categories:
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Micro-influencers: Those have less than 10,000 followers.
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Power middle influencers: Those have 10,000 to 250,000 followers.
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Macro influencers: Those have more than 250,000 followers.
Based upon your requirements, book genre, and budget, the influencers from the appropriate category will be hired to promote your book in the most efficient and authentic way.
Nobody is more qualified than you to sell your book, but if you don't know where to start or how to improve, you'll need someone to show you the way. We've done extensive research and handpicked the most followed and engaging influencer profiles on bookstagram, and we've partnered with them so you can empower yourself with actionable book marketing technique to drive awareness to your book and author brand throughout your writing career.
Each influencer marketing package is tailored to your goals, genre, and budget. We're here to help you achieve phenomenal book promotion, whether you're starting from scratch or refining your current efforts.
In order to maintain the quality of marketing service, there is a limited number of handpicked influencers we have partnered with and thus we can accept only a limited number of books at a time.
The last date to register for this LaunchPad Influencer Marketing Program is 30 October 2022. Sign up and reserve your slot today! You'll be glad you did.
Case Study
Results Before LaunchPad
Results After LaunchPad
Book:
Helped the author make 87% more sales in just one month.
12 July 2020
The book was published in March 2020, and made 76 sales in 3 months. and the author had tried reviews and collaborations on Goodreads and bookstagram. They signed up for LaunchPad on 12 July 2020.
12 August 2020
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Total Reach on Social Media: 2.1 lakh
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Total Sales in One Month: 574
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Total increase in sales: 87%
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Total amount spent: 2,750 INR
Results
The author got 498 more sales than what they had got in 3 months - in just one month. The cost was significantly lower and the author made a return on investment in the first month itself.